Exhibition stand design for APPLIFT at MWC 2018

For digital and technology companies, the exhibition stand is often one of the few places where an intangible service becomes a tangible brand experience. At MWC, that means creating an environment that can attract attention, communicate positioning and provide the right setting for conversations in an exceptionally fast-moving B2B context.

Our work combines spatial design with the practical expertise required to deliver an international exhibition project. From concept development and 3D visualisation to technical production, logistics and installation, Smart Room Design manages the different layers of the stand so that design intent, functionality and final execution remain connected throughout the process