Exhibition stand design for BROADNET at MWC 2026

We designed and built a bespoke exhibition stand for BROADNET at MWC 2026, creating a distinctive space for the brand within one of the world’s most competitive environments for connectivity and digital technology.
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Turning technology into a physical brand experience at MWC

MWC demands exhibition spaces that communicate quickly. With thousands of brands, technologies and conversations competing for attention, a stand must give visitors an immediate sense of who the company is while also providing the right environment for demonstrations, networking and business meetings.

Smart Room Design approaches MWC projects through a combination of creative direction, bespoke 3D design, technical planning, direct production, logistics and on-site installation. For BROADNET, this end-to-end methodology allowed the project to move from concept to final build under a coordinated process designed for the pace and technical demands of a major international technology event.

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SMART ROOM DESIGN

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BARCELONA, ES