{"id":2835,"date":"2024-06-13T10:58:00","date_gmt":"2024-06-13T10:58:00","guid":{"rendered":"https:\/\/smartroombcn.com\/?p=2835"},"modified":"2026-09-02T18:01:18","modified_gmt":"2026-09-02T16:01:18","slug":"the-colours-of-a-pantone-summer","status":"publish","type":"post","link":"https:\/\/smartroomdesign.com\/es\/the-colours-of-a-pantone-summer\/","title":{"rendered":"Los colores de un verano Pantone"},"content":{"rendered":"\r\n<h2 class=\"wp-block-heading\">Introducci\u00f3n<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A escasos d\u00edas de la llegada del verano 2024,\u00a0<a href=\"https:\/\/www.pantone.com\/eu\/es\/\">la empresa Pantone<\/a>\u00a0ha presentado sus preferidos para esta estaci\u00f3n del a\u00f1o.<br \/>En este art\u00edculo te hablamos de los colores Pantone, de su funci\u00f3n y su colecci\u00f3n de verano 2024, que viene marcado por las tonalidades anaranjadas y azuladas. Puede que ya conozcas c\u00f3mo funcionan las paletas de Pantone, pero por si este mundo te queda un poco lejos, nosotros te acercamos a \u00e9l. \u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Para qu\u00e9 sirve el c\u00f3digo Pantone<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><br \/>La creaci\u00f3n de c\u00f3digos universales a los que todos podamos acceder permiten que nos podamos entender y comunicar de una forma \u00fanica, sencilla y r\u00e1pida. Es magn\u00edfico que estando en la otra punta del mundo podamos hablar el mismo idioma de colores y entendernos con exactitud. Es por eso que la empresa Pantone trabaja en gamas de colores, representados por c\u00f3digos en sus paletas, para que todos nos podamos entender a kil\u00f3metros de distancia y sin desviaciones. Nos ofrecen dos tipos de paletas distintas: la paleta Pantone Matching System\u2122 (PMS) para gr\u00e1ficos y la paleta Pantone Fashion, Home + Interiors (FHI) para tejidos, barnices y pigmentos. Cada una de ellas apta para los materiales especificados anteriormente, ya que a trav\u00e9s del ojo humano se perciben variaciones en los colores, que se intentan corregir y nivelar con estas dos paletas. \u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Colores y percepci\u00f3n. C\u00f3mo afecta a tu marca.<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><br \/>Los colores nos hacen sentir y percibir la realidad de una u otra forma, as\u00ed como lo pueden hacer las palabras con las letras, la m\u00fasica con las notas o los olores con las esencias. Los colores expresan muchas cosas que, inconscientemente, asociamos a estados o conceptos que la sociedad y nuestro entorno han ido configurando en nuestras mentes. Por ejemplo, asociamos el color rojo a calidez, dinamismo, energ\u00eda y peligro, en cambio, si vemos un color verde, lo asociamos a naturaleza, crecimiento, frescura y serenidad o un color marr\u00f3n a rural, tierra y r\u00fastico.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><br \/>Tus ojos detectan un color y en ese mismo instante tu cerebro lo filtra para dar paso a las asociaciones y emociones. Por este motivo es tan importante escoger bien los colores que, en este caso, corporativamente, querr\u00e1s que representen tu marca.\u00a0<br \/>Despu\u00e9s de un estudio de tendencias en diferentes \u00e1reas, Pantone ha elegido y destacado 4 colores como los Pantone de este verano 2024; por un lado, Aquarius y Aruba Blue como tonos azulados y, por otro lado, Tangelo y Saffron como tonos anaranjados.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Smart Room Barcelona y el lenguaje Pantone<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><br \/>Desde hace 10 a\u00f1os en Smart Room Barcelona hablamos este idioma, el de las paletas Pantone, para poder entendernos a la perfecci\u00f3n contigo cuando dise\u00f1amos tu stand y lo construimos en feria, cuidando hasta el \u00faltimo detalle. En cada montaje, la exactitud de los colores y sus tonalidades es tan importante para ti como para nosotros, ya que el mensaje que transmitan va a ser crucial para despertar las emociones deseadas en los visitantes que se acerquen a tu stand.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><br \/>Pantone seguir\u00e1 creando colores y nosotros seguiremos aqu\u00ed, hablando tu mismo idioma, para crear stands a medida que emocionen y lleguen directa y profundamente a tus clientes en cada evento. \u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><br \/>\u00bfCu\u00e1l es tu color favorito para este verano? \u00bfTienes en mente alguna acci\u00f3n de marketing para usar estos colores de tendencia?\u00a0<br \/><a href=\"https:\/\/smartroomdesign.com\/es\/contacto\">Ponte en contacto con el equipo de Smart Room Barcelona<\/a>: te ayudaremos a integrar estos u otros colores Pantone en tu activaci\u00f3n de marca, en tu lanzamiento de producto, en tu evento corporativo, o en tu pr\u00f3ximo stand ferial. \u00a0<br \/>\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Fuente de la imagen:\u00a0\u00a0<a href=\"https:\/\/www.pantone.com\/eu\/es\/\">https:\/\/www.pantone.com\/eu\/es\/\u00a0<\/a>\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Introducci\u00f3n A escasos d\u00edas de la llegada del verano 2024,\u00a0la empresa Pantone\u00a0ha presentado sus preferidos para esta estaci\u00f3n del a\u00f1o.En este art\u00edculo te hablamos de los colores Pantone, de su funci\u00f3n y su colecci\u00f3n de verano 2024, que viene marcado por las tonalidades anaranjadas y azuladas. Puede que ya conozcas c\u00f3mo funcionan las paletas de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los colores de un verano Pantone - Smart Room Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartroomdesign.com\/es\/the-colours-of-a-pantone-summer\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los colores de un verano Pantone - Smart Room Design\" \/>\n<meta property=\"og:description\" content=\"Introducci\u00f3n A escasos d\u00edas de la llegada del verano 2024,\u00a0la empresa Pantone\u00a0ha presentado sus preferidos para esta estaci\u00f3n del a\u00f1o.En este art\u00edculo te hablamos de los colores Pantone, de su funci\u00f3n y su colecci\u00f3n de verano 2024, que viene marcado por las tonalidades anaranjadas y azuladas. 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