{"id":2805,"date":"2023-11-22T10:17:00","date_gmt":"2023-11-22T10:17:00","guid":{"rendered":"https:\/\/smartroombcn.com\/?p=2805"},"modified":"2026-09-04T20:26:16","modified_gmt":"2026-09-04T18:26:16","slug":"artesania-jardineria-y-vanguardia-en-diseno-de-stands","status":"publish","type":"post","link":"https:\/\/smartroomdesign.com\/es\/artesania-jardineria-y-vanguardia-en-diseno-de-stands\/","title":{"rendered":"Artesan\u00eda y jardiner\u00eda en un stand contempor\u00e1neo"},"content":{"rendered":"\r\n

Rara vez asociamos la palabra \u201cartesan\u00eda\u201d con la palabra \u201cvanguardia\u201d cuando pensamos en dise\u00f1o de stands.<\/h2>\r\n\r\n\r\n\r\n

Pero en 2019 recibimos el encargo de la empresa\u00a0Eladiet<\/a><\/strong>, dedicada al desarrollo de complementos alimenticios, para desarrollar su stand en la feria Vitafoods, en Ginebra.\u00a0<\/p>\r\n\r\n\r\n\r\n

Eladiet<\/strong>\u00a0es una empresa dedicada al desarrollo de complementos alimenticios. Lo que inici\u00f3 como un negocio familiar hace m\u00e1s de 30 a\u00f1os, hoy es una empresa l\u00edder en innovaci\u00f3n en fabricaci\u00f3n de productos basados en ingredientes naturales.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

El evento<\/strong><\/h2>\r\n\r\n\r\n\r\n

Vitafoods es un evento anual que convoca a empresas especializadas en la\u00a0industria nutrac\u00e9utica<\/a>. Es decir, fabricantes de productos con componentes naturales, con capacidad preventiva o terap\u00e9utica. Productos ben\u00e9ficos para la salud pero sin ser propiamente medicamentos.<\/p>\r\n\r\n\r\n\r\n

A solicitud del cliente, dise\u00f1amos un espacio que hace referencia al interiorismo\u00a0vanguardista<\/strong>\u00a0de sus propias oficinas corporativas (elegante, contempor\u00e1neo, con geometr\u00edas b\u00e1sicas y texturas naturales).\u00a0<\/p>\r\n\r\n\r\n\r\n

\"\"\r\n
Era importante generar una atm\u00f3sfera de naturaleza.<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Rescatando la cer\u00e1mica tradicional<\/strong><\/h2>\r\n\r\n\r\n\r\n

A la vez hemos incorporado elementos inspirados en una \u2018farmacia tradicional\u2019.\u00a0\u00a0<\/strong>Y aqu\u00ed entra el concepto de artesan\u00eda.\u00a0Para generar el v\u00ednculo con la medicina tradicional\u00a0hemos producido ex-profeso una serie de tarros de cer\u00e1mica ornamentada a mano<\/strong>. Estas piezas recuerdan a los contenedores que antiguamente se utilizaban en farmacias y establecimientos de herborister\u00eda.<\/p>\r\n\r\n\r\n\r\n

Dichos tarros son piezas \u00fanicas (todas diferentes entre s\u00ed) que\u00a0ponen en valor la importancia de los procesos artesanales<\/em><\/strong>, casi siempre dejados de lado en las grandes exposiciones comerciales.<\/p>\r\n\r\n\r\n\r\n

\"\"\r\n
El dise\u00f1o de cada tarro era \u00fanico: las orlas y la decoraci\u00f3n eran diferentes.<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Otra referencia cl\u00e1sica: la ilustraci\u00f3n bot\u00e1nica<\/strong><\/h2>\r\n\r\n\r\n\r\n

El espacio deb\u00eda incluir zonas de exposici\u00f3n de producto, zonas abiertas de reuni\u00f3n, y una sala semiprivada para reuniones tipo VIP.\u00a0 Para dar car\u00e1cter a este \u00faltimo entorno hemos usado reproducciones de l\u00e1minas antiguas con ilustraciones bot\u00e1nicas. Estas ilustraciones muestran diferentes especies vegetales.\u00a0<\/p>\r\n\r\n\r\n\r\n

\"\"\r\n
Ilustraciones bot\u00e1nicas extra\u00eddas de grabados antiguos, cortes\u00eda de Eladiet.<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Jardiner\u00eda: el marco perfecto del stand<\/strong><\/h2>\r\n\r\n\r\n\r\n

Finalmente, la jardiner\u00eda era parte fundamental del dise\u00f1o del stand.\u00a0<\/p>\r\n\r\n\r\n\r\n

El uso de plantas vivas<\/strong>\u00a0nos remite a los or\u00edgenes de la empresa. Tambi\u00e9n a su gran conocimiento de plantas medicinales. \u00a0Por ello se utiliz\u00f3 una gran variedad de especies, con diferentes maceteros.\u00a0 Esto dio un car\u00e1cter muy acogedor, fresco y agradable.<\/p>\r\n\r\n\r\n\r\n

\"\"\r\n
El dise\u00f1o del stand gira en torno a la idea de \u00abverde\u00bb, \u00abnatural\u00bb y \u00abtradicional\u00bb, pero en un contexto moderno.<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Pensar en dise\u00f1o de stands<\/strong><\/h2>\r\n\r\n\r\n\r\n

Dise\u00f1ar pensando en los valores diferenciales de la marca: \u00a0modernidad<\/strong>\u00a0(l\u00edneas y vol\u00famenes sencillos), aprecio por lo natural<\/strong>\u00a0(plantas vivas que evocan profundo conocimiento de\u00a0i<\/strong>ngredientes org\u00e1nicos<\/strong>) y\u00a0origen\u00a0<\/strong>(tarros cer\u00e1micos que remiten a la\u00a0medicina tradicional<\/strong>\u00a0y al\u00a0trabajo artesanal<\/strong>),\u00a0 nos ha llevado a producir un stand exitoso.\u00a0<\/p>\r\n\r\n\r\n\r\n

Pero especialmente debemos hacer un reconocimiento a la marca Eladiet, que apost\u00f3 por un dise\u00f1o de stand fuera de lo com\u00fan. Y nos permiti\u00f3 desarrollarlo logrando un resultado poco convencional.<\/p>\r\n\r\n\r\n\r\n

Smart Room Barcelona tiene la experiencia para ayudarte a lograr\u00a0un stand sobresaliente<\/a>. Lograremos un dise\u00f1o de stands originales para tu marca en tu pr\u00f3xima feria.\u00a0 S\u00f3lo ponte en contacto con nosotros.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Rara vez asociamos la palabra \u201cartesan\u00eda\u201d con la palabra \u201cvanguardia\u201d cuando pensamos en dise\u00f1o de stands. Pero en 2019 recibimos el encargo de la empresa\u00a0Eladiet, dedicada al desarrollo de complementos alimenticios, para desarrollar su stand en la feria Vitafoods, en Ginebra.\u00a0 Eladiet\u00a0es una empresa dedicada al desarrollo de complementos alimenticios. Lo que inici\u00f3 como un […]<\/p>\n","protected":false},"author":2,"featured_media":2806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"\nArtesan\u00eda y jardiner\u00eda en un stand contempor\u00e1neo - Smart Room Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartroomdesign.com\/es\/artesania-jardineria-y-vanguardia-en-diseno-de-stands\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artesan\u00eda y jardiner\u00eda en un stand contempor\u00e1neo - Smart Room Design\" \/>\n<meta property=\"og:description\" content=\"Rara vez asociamos la palabra \u201cartesan\u00eda\u201d con la palabra \u201cvanguardia\u201d cuando pensamos en dise\u00f1o de stands. 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