{"id":2780,"date":"2023-11-22T10:06:54","date_gmt":"2023-11-22T10:06:54","guid":{"rendered":"https:\/\/smartroombcn.com\/?p=2780"},"modified":"2026-09-04T18:10:28","modified_gmt":"2026-09-04T16:10:28","slug":"8-ideas-a-considerar-para-volver-a-las-ferias-comerciales","status":"publish","type":"post","link":"https:\/\/smartroomdesign.com\/es\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\/","title":{"rendered":"8 ideas a considerar para volver a las ferias comerciales"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Ha sido un a\u00f1o largo, especialmente para aquellos de nosotros que echamos en falta los eventos f\u00edsicos, las sedes feriales, el ajetreo y el bullicio. Pero todo lo bueno vuelve, y las ferias en persona no ser\u00e1n la excepci\u00f3n.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Aunque los eventos virtuales han crecido durante los \u00faltimos meses, nada puede sustituir el contacto personal, aunque sea un poquito diferente a c\u00f3mo era antes del 2020.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Hablemos de 8 tendencias interesantes que seguramente veremos cuando vuelvan los eventos f\u00edsicos.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. Menor densidad: pasillos m\u00e1s anchos y menos stands<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La distancia social requiere m\u00e1s espacio, as\u00ed que los pasillos tender\u00e1n a ser m\u00e1s anchos. Esto dejar\u00e1 menos espacio para ubicar stands en un pabell\u00f3n.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-4930\" src=\"https:\/\/smartroomdesign.com\/media\/images\/Blog\/1_Wider-isles_Smart-Room-Barcelona-2.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. Stands m\u00e1s peque\u00f1os, abiertos y vac\u00edos<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">En este preciso momento, muchas empresas han congelado sus asignaciones de marketing. Muchas evitar\u00e1n una gran inversi\u00f3n en ferias, as\u00ed que debemos esperar una reducci\u00f3n en la escenograf\u00eda.\u00a0 Adem\u00e1s, los stands complejos requieren m\u00e1s tiempo y personal para su construcci\u00f3n. Finalmente, la normativa de salud y seguridad favorecer\u00e1 los stands abiertos con ventilaci\u00f3n natural (evitando salas de reuni\u00f3n con techo cerrado o espacios y eventos abarrotados dentro del stand).<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-4922\" src=\"https:\/\/smartroomdesign.com\/media\/images\/Blog\/2_Smaller-stands-less-crowded_Smart-Room-Barcelona.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. Menos visitantes, m\u00e1s poder de decisi\u00f3n<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Las restricciones de viaje (y de presupuesto) har\u00e1n que tengamos menos visitantes. De cualquier forma, solo los actores principales vendr\u00e1n a las ferias. As\u00ed que despid\u00e1monos de los visitantes curiosis, de los familiares de los ejecutivos, de los azafatos y azafatas en exceso, y de todo el personal que no a\u00f1ada valor real a la presencia de la compa\u00f1\u00eda en el evento.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-4926\" src=\"https:\/\/smartroomdesign.com\/media\/images\/Blog\/3_Less-visitors_Smart-Room-Barcelona.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">4. Nuestros nuevos viejos amigos:\u00a0 term\u00f3metro, gel higi\u00e9nico y mascarilla<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Los puntos de acceso se convertir\u00e1n en puntos de control. \u00a0Todos seremos escaneados, ya sea con el term\u00f3metro tipo pistola, o via tecnolog\u00eda infrarroja. Y aunque las pol\u00edticas de demostraci\u00f3n de salud est\u00e9n en discusi\u00f3n, es m uy probable que haya scanners para documentaci\u00f3n especial a la entrada (certificados de pruebas PCR, pruebas de vacunaci\u00f3n, etc).\u00a0 Habr\u00e1 estaciones con gel hidroalcoh\u00f3lico por toda la sede.\u00a0 Y por supuesto, las m\u00e1scaras con branding estar\u00e1n por todos sitios.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-4928\" src=\"https:\/\/smartroomdesign.com\/media\/images\/Blog\/4_old-friends_Smart-Room-Barcelona.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">5. Nuevos c\u00f3digos de se\u00f1alizaci\u00f3n<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Adem\u00e1s de los banners de siempre que indican el n\u00famero de pabell\u00f3n, o que te indican el camino al lavabo, encontraremos nuevas flechas que muestran el \u201csentido de direcci\u00f3n \u00fanica\u201d, la distancia social requerida, o la \u201cpol\u00edtica de no dar la mano\u201d.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-4932\" src=\"https:\/\/smartroomdesign.com\/media\/images\/Blog\/5_New-signalisation_Smart-Room-Barcelona.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">6. Eventos y sedes exteriores ser\u00e1n preferidos<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sedes con espacios abiertos (jardines, terrazas, parkings abiertos y otros terrenos) podr\u00edan ser m\u00e1s atractivas.\u00a0 Los eventos exteriores son una manera perfecta para socializar, hacer negocios, tomar aire fresco y algo de sol.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">En este sentido, los pa\u00edses del Mediterr\u00e1neo tenemos mucho que ganar.\u00a0 ????<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-4934\" src=\"https:\/\/smartroomdesign.com\/media\/images\/Blog\/6_Outdoor-events_Smart-Room-Barcelona.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">7. La comida no ser\u00e1 igual<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Digamos adi\u00f3s al pica-pica y otros alimentos que se tomen con los dedos.\u00a0 La preparaci\u00f3n in-situ tambi\u00e9n se ver\u00e1 disminuida. Se preferir\u00e1n elementos envueltos individualmente y el c\u00e1tering tipo \u201cportaviandas\u201d, as\u00ed como bebidas envasadas individualmente.\u00a0 La restauraci\u00f3n en zonas exteriores de las sedes expositivas tendr\u00e1 una oportunidad \u00fanica.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-4936\" src=\"https:\/\/smartroomdesign.com\/media\/images\/Blog\/7_Food_Smart-Room-Barcelona.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">8. Toquemos lo menos posible<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Trataremos de evitar tocar superficies como pantallas, muestras, cat\u00e1logos, tarjetas, etc.\u00a0 As\u00ed que ser\u00eda buena idea digitalizar tu\u00a0merchandising, tus obsequios o tu material impreso.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-4938\" src=\"https:\/\/smartroomdesign.com\/media\/images\/Blog\/8_Touchless_Smart-Room-Barcelona.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Permite que Smart Room Barcelona te asesore si tu empresa vuelve a las ferias. Podemos dise\u00f1ar un stand de acuerdo a las nuevas normativas de seguridad. Podemos ayudarte a reorganizar tu participaci\u00f3n en eventos. Y podemos ayudarte a crear la mejor experiencia para tu compa\u00f1\u00eda en esta nueva realidad.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Ha sido un a\u00f1o largo, especialmente para aquellos de nosotros que echamos en falta los eventos f\u00edsicos, las sedes feriales, el ajetreo y el bullicio. Pero todo lo bueno vuelve, y las ferias en persona no ser\u00e1n la excepci\u00f3n. Aunque los eventos virtuales han crecido durante los \u00faltimos meses, nada puede sustituir el contacto personal, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 ideas a considerar para volver a las ferias comerciales - Smart Room Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartroomdesign.com\/es\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 ideas a considerar para volver a las ferias comerciales - Smart Room Design\" \/>\n<meta property=\"og:description\" content=\"Ha sido un a\u00f1o largo, especialmente para aquellos de nosotros que echamos en falta los eventos f\u00edsicos, las sedes feriales, el ajetreo y el bullicio. Pero todo lo bueno vuelve, y las ferias en persona no ser\u00e1n la excepci\u00f3n. Aunque los eventos virtuales han crecido durante los \u00faltimos meses, nada puede sustituir el contacto personal, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartroomdesign.com\/es\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Room Design\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-22T10:06:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-04T16:10:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartroomdesign.com\/wp-content\/uploads\/2025\/01\/Mobile-World-Congress_Smart-Room-Barcelona-l.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1072\" \/>\n\t<meta property=\"og:image:height\" content=\"603\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"netwark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"netwark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\\\/\"},\"author\":{\"name\":\"netwark\",\"@id\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/#\\\/schema\\\/person\\\/1757dfb986eb340fdd80f59433880661\"},\"headline\":\"8 ideas a considerar para volver a las ferias comerciales\",\"datePublished\":\"2023-11-22T10:06:54+00:00\",\"dateModified\":\"2026-09-04T16:10:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\\\/\"},\"wordCount\":642,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartroomdesign.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Mobile-World-Congress_Smart-Room-Barcelona-l.png\",\"articleSection\":[\"Sin categorizar\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\\\/\",\"url\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\\\/\",\"name\":\"8 ideas a considerar para volver a las ferias comerciales - Smart Room Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartroomdesign.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Mobile-World-Congress_Smart-Room-Barcelona-l.png\",\"datePublished\":\"2023-11-22T10:06:54+00:00\",\"dateModified\":\"2026-09-04T16:10:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/smartroomdesign.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Mobile-World-Congress_Smart-Room-Barcelona-l.png\",\"contentUrl\":\"https:\\\/\\\/smartroomdesign.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Mobile-World-Congress_Smart-Room-Barcelona-l.png\",\"width\":1072,\"height\":603,\"caption\":\"8 ideas a considerar para volver a las ferias comerciales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"8 ideas a considerar para volver a las ferias comerciales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/\",\"name\":\"Smart Rooms\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/#organization\",\"name\":\"Smart Rooms\",\"url\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/smartroomdesign.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Logo-smart-room-design-negro.png\",\"contentUrl\":\"https:\\\/\\\/smartroomdesign.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Logo-smart-room-design-negro.png\",\"width\":596,\"height\":596,\"caption\":\"Smart Rooms\"},\"image\":{\"@id\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/#\\\/schema\\\/person\\\/1757dfb986eb340fdd80f59433880661\",\"name\":\"netwark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d04c686d031d550da3831e4d4235fc4535d734a0ee259f9f67388169c68e041?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d04c686d031d550da3831e4d4235fc4535d734a0ee259f9f67388169c68e041?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d04c686d031d550da3831e4d4235fc4535d734a0ee259f9f67388169c68e041?s=96&d=mm&r=g\",\"caption\":\"netwark\"},\"url\":\"https:\\\/\\\/smartroomdesign.com\\\/es\\\/author\\\/netwark\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"8 ideas a considerar para volver a las ferias comerciales - Smart Room Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartroomdesign.com\/es\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\/","og_locale":"es_ES","og_type":"article","og_title":"8 ideas a considerar para volver a las ferias comerciales - Smart Room Design","og_description":"Ha sido un a\u00f1o largo, especialmente para aquellos de nosotros que echamos en falta los eventos f\u00edsicos, las sedes feriales, el ajetreo y el bullicio. Pero todo lo bueno vuelve, y las ferias en persona no ser\u00e1n la excepci\u00f3n. Aunque los eventos virtuales han crecido durante los \u00faltimos meses, nada puede sustituir el contacto personal, [&hellip;]","og_url":"https:\/\/smartroomdesign.com\/es\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\/","og_site_name":"Smart Room Design","article_published_time":"2023-11-22T10:06:54+00:00","article_modified_time":"2026-09-04T16:10:28+00:00","og_image":[{"width":1072,"height":603,"url":"https:\/\/smartroomdesign.com\/wp-content\/uploads\/2025\/01\/Mobile-World-Congress_Smart-Room-Barcelona-l.png","type":"image\/png"}],"author":"netwark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"netwark","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartroomdesign.com\/es\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\/#article","isPartOf":{"@id":"https:\/\/smartroomdesign.com\/es\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\/"},"author":{"name":"netwark","@id":"https:\/\/smartroomdesign.com\/es\/#\/schema\/person\/1757dfb986eb340fdd80f59433880661"},"headline":"8 ideas a considerar para volver a las ferias comerciales","datePublished":"2023-11-22T10:06:54+00:00","dateModified":"2026-09-04T16:10:28+00:00","mainEntityOfPage":{"@id":"https:\/\/smartroomdesign.com\/es\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\/"},"wordCount":642,"commentCount":0,"publisher":{"@id":"https:\/\/smartroomdesign.com\/es\/#organization"},"image":{"@id":"https:\/\/smartroomdesign.com\/es\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\/#primaryimage"},"thumbnailUrl":"https:\/\/smartroomdesign.com\/wp-content\/uploads\/2025\/01\/Mobile-World-Congress_Smart-Room-Barcelona-l.png","articleSection":["Sin categorizar"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/smartroomdesign.com\/es\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/smartroomdesign.com\/es\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\/","url":"https:\/\/smartroomdesign.com\/es\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\/","name":"8 ideas a considerar para volver a las ferias comerciales - Smart Room Design","isPartOf":{"@id":"https:\/\/smartroomdesign.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smartroomdesign.com\/es\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\/#primaryimage"},"image":{"@id":"https:\/\/smartroomdesign.com\/es\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\/#primaryimage"},"thumbnailUrl":"https:\/\/smartroomdesign.com\/wp-content\/uploads\/2025\/01\/Mobile-World-Congress_Smart-Room-Barcelona-l.png","datePublished":"2023-11-22T10:06:54+00:00","dateModified":"2026-09-04T16:10:28+00:00","breadcrumb":{"@id":"https:\/\/smartroomdesign.com\/es\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartroomdesign.com\/es\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/smartroomdesign.com\/es\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\/#primaryimage","url":"https:\/\/smartroomdesign.com\/wp-content\/uploads\/2025\/01\/Mobile-World-Congress_Smart-Room-Barcelona-l.png","contentUrl":"https:\/\/smartroomdesign.com\/wp-content\/uploads\/2025\/01\/Mobile-World-Congress_Smart-Room-Barcelona-l.png","width":1072,"height":603,"caption":"8 ideas a considerar para volver a las ferias comerciales"},{"@type":"BreadcrumbList","@id":"https:\/\/smartroomdesign.com\/es\/8-ideas-a-considerar-para-volver-a-las-ferias-comerciales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/smartroomdesign.com\/es\/"},{"@type":"ListItem","position":2,"name":"8 ideas a considerar para volver a las ferias comerciales"}]},{"@type":"WebSite","@id":"https:\/\/smartroomdesign.com\/es\/#website","url":"https:\/\/smartroomdesign.com\/es\/","name":"Smart Rooms","description":"","publisher":{"@id":"https:\/\/smartroomdesign.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartroomdesign.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/smartroomdesign.com\/es\/#organization","name":"Smart Rooms","url":"https:\/\/smartroomdesign.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/smartroomdesign.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/smartroomdesign.com\/wp-content\/uploads\/2026\/07\/Logo-smart-room-design-negro.png","contentUrl":"https:\/\/smartroomdesign.com\/wp-content\/uploads\/2026\/07\/Logo-smart-room-design-negro.png","width":596,"height":596,"caption":"Smart Rooms"},"image":{"@id":"https:\/\/smartroomdesign.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/smartroomdesign.com\/es\/#\/schema\/person\/1757dfb986eb340fdd80f59433880661","name":"netwark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/1d04c686d031d550da3831e4d4235fc4535d734a0ee259f9f67388169c68e041?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1d04c686d031d550da3831e4d4235fc4535d734a0ee259f9f67388169c68e041?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d04c686d031d550da3831e4d4235fc4535d734a0ee259f9f67388169c68e041?s=96&d=mm&r=g","caption":"netwark"},"url":"https:\/\/smartroomdesign.com\/es\/author\/netwark\/"}]}},"_links":{"self":[{"href":"https:\/\/smartroomdesign.com\/es\/wp-json\/wp\/v2\/posts\/2780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartroomdesign.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartroomdesign.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartroomdesign.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/smartroomdesign.com\/es\/wp-json\/wp\/v2\/comments?post=2780"}],"version-history":[{"count":1,"href":"https:\/\/smartroomdesign.com\/es\/wp-json\/wp\/v2\/posts\/2780\/revisions"}],"predecessor-version":[{"id":3907,"href":"https:\/\/smartroomdesign.com\/es\/wp-json\/wp\/v2\/posts\/2780\/revisions\/3907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartroomdesign.com\/es\/wp-json\/wp\/v2\/media\/2781"}],"wp:attachment":[{"href":"https:\/\/smartroomdesign.com\/es\/wp-json\/wp\/v2\/media?parent=2780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartroomdesign.com\/es\/wp-json\/wp\/v2\/categories?post=2780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartroomdesign.com\/es\/wp-json\/wp\/v2\/tags?post=2780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}