{"id":2750,"date":"2023-11-22T09:53:37","date_gmt":"2023-11-22T09:53:37","guid":{"rendered":"https:\/\/smartroombcn.com\/?p=2750"},"modified":"2026-09-04T18:24:58","modified_gmt":"2026-09-04T16:24:58","slug":"las-apariencias-no-enganan-la-importancia-de-la-identidad-visual-en-tu-escaparate","status":"publish","type":"post","link":"https:\/\/smartroomdesign.com\/es\/las-apariencias-no-enganan-la-importancia-de-la-identidad-visual-en-tu-escaparate\/","title":{"rendered":"Las apariencias NO enga\u00f1an: la importancia de la identidad visual en tu escaparate"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Originalmente el\u00a0<strong>escaparatismo<\/strong>\u00a0surgi\u00f3 como una especialidad del\u00a0<strong>arte de la decoraci\u00f3n<\/strong>. Sin embargo, poco a poco ha ido tomando gran relevancia entre los grandes e incluso peque\u00f1os comercios, convirti\u00e9ndose en una estrategia de\u00a0<strong>marketing<\/strong>\u00a0imprescindible y muy demandada hoy d\u00eda.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-3853\" src=\"https:\/\/smartroomdesign.com\/media\/images\/Blog\/FOTO-0.jpg\" alt=\"\" \/>\r\n<figcaption class=\"wp-element-caption\"><strong>LINFA DECOR, San Gervasio Bresciano, Italia, \u00abImpacto esc\u00e9nico garantizado para boutiques que quieren distinguirse\u00bb, (Quinta Partici\u00f3n Floral), por Ton van der Veer<\/strong><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h6 class=\"wp-block-heading\">\u00a0<\/h6>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">\u00a0<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Tu escaparate como carta de presentaci\u00f3n<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Si os fij\u00e1is con atenci\u00f3n, percibir\u00e9is que los escaparates que vemos a diario no est\u00e1n expuestos de forma aleatoria. Su funci\u00f3n va m\u00e1s all\u00e1 de la mera exhibici\u00f3n de productos: el escaparate es la carta de presentaci\u00f3n, la\u00a0<strong>identidad visual<\/strong>\u00a0de la tienda, y sus funciones principales son las de atraer al cliente, invitarle a pasar, presentarle sus productos y\/o servicios, y despertar su inter\u00e9s de compra. \u00a0<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-3855\" src=\"https:\/\/smartroomdesign.com\/media\/images\/Blog\/FOTO-1.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">El escaparate de un comercio es el medio publicitario m\u00e1s directo en funci\u00f3n del comprador final. Esto est\u00e1 generando gran competencia estrat\u00e9gica en el mercado; como en una guerra de titanes, solo puede ganar el mejor: el escaparte con mayor\u00a0<strong>impacto visual<\/strong>.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-3857\" src=\"https:\/\/smartroomdesign.com\/media\/images\/Blog\/chanel-coche.jpg\" alt=\"\" \/>\r\n<figcaption class=\"wp-element-caption\">Escaparate de Chanel en Nueva York. El tema principal aparentemente no tiene nada que ver con el producto en venta.<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">\u00a0<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Galer\u00edas de arte p\u00fablicas<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Un ejemplo muy claro son los escaparates de\u00a0<strong>Tifanny\u00a0<\/strong>que incluso fueron elemento esencial en la famosa pel\u00edcula DESAYUNO CON DIAMANTES (<em>Breakfast at Tiffany\u2019s<\/em>), protagonizada por la deslumbrante Audrey Hepburn.\u00a0<em>Los Tiffany,<\/em>\u00a0m\u00e1s que escaparates, son imponentes galer\u00edas de arte p\u00fablicas. Suelen destacar por combinar lo extraordinario con lo cotidiano, por ejemplo, usando materiales como cordeles, palomitas, tierra, papel\u2026etc.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-3859\" src=\"https:\/\/smartroomdesign.com\/media\/images\/Blog\/FOTO-2.jpg\" alt=\"\" \/>\r\n<figcaption class=\"wp-element-caption\"><strong>Escaparate de Tiffany Par\u00eds en Navidad<\/strong><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Otros ejemplos exitosos en moda y comercio<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Entre una infinidad, hemos seleccionado algunos\u00a0<strong>ejemplos de escaparates comerciales exitosos<\/strong>\u00a0y reconocidos mundialmente que han llamado nuestra atenci\u00f3n:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Harrods\u00a0<\/strong>(Londres)<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-3861\" src=\"https:\/\/smartroomdesign.com\/media\/images\/Blog\/FOTO-3.jpg\" alt=\"\" \/>\r\n<figcaption class=\"wp-element-caption\">Espectacular\u00a0<strong>iluminaci\u00f3n\u00a0<\/strong>navide\u00f1a y escaparates\u00a0<strong>tem\u00e1ticos<\/strong>.<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Galeries Lafayette<\/strong>\u00a0(Par\u00eds)<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-3863\" src=\"https:\/\/smartroomdesign.com\/media\/images\/Blog\/FOTO-4.jpg\" alt=\"\" \/>\r\n<figcaption class=\"wp-element-caption\">El \u00e9xito de sus escaparates radica en la variabilidad y el\u00a0<strong>ingrediente sorpresa<\/strong>\u00a0en colaboraci\u00f3n con artistas reconocidos.<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Louis Vuitton<\/strong>\u00a0(Par\u00eds)<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-3865\" src=\"https:\/\/smartroomdesign.com\/media\/images\/Blog\/FOTO-5.jpg\" alt=\"\" \/>\r\n<figcaption class=\"wp-element-caption\"><strong>Louis Vuitton<\/strong>\u00a0(Par\u00eds)<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Selfridges\u00a0<\/strong>(Londres)<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-3867\" src=\"https:\/\/smartroomdesign.com\/media\/images\/Blog\/FOTO-6.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Cuentan con el proyecto llamado\u00a0<em><strong>Bright Young Things<\/strong><\/em>\u00a0(\u00abCosas j\u00f3venes brillantes\u00bb) con el que dan la oportunidad a 15 j\u00f3venes creativos del Reino Unido a exhibir su talento en el mundo de la moda, el dise\u00f1o, el arte, la animaci\u00f3n y la alimentaci\u00f3n. Recientemente se ha eliminado la restricci\u00f3n de edad celebrando\u00a0<strong><em>Bright Old Things<\/em><\/strong>\u00a0(Cosas viejas brillantes) con participantes como\u00a0<strong>Nick Wooster, Molly Parkin, Den Woods o William Forbes Hamilton.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>De Bijenkorf<\/strong>\u00a0(Amsterdam)<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-3869\" src=\"https:\/\/smartroomdesign.com\/media\/images\/Blog\/FOTO-7.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Grandes almacenes del lujo, en los que hasta los escaparates de las rebajas tienen un dise\u00f1o con\u00a0<strong>estilo<\/strong>; pueden usar elementos de la cultura visual de los Pa\u00edses Bajos como el color naranja, o recrear historias fant\u00e1sticas.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Calentando motores desde Smart Room Barcelona\u2026<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Se acerca el esperado\u00a0<strong><em>Black Friday<\/em><\/strong>\u00a0y las ansiadas fechas navide\u00f1as. \u00bfQuieres captar la atenci\u00f3n de tus futuros clientes potenciales estas fiestas? Contacta con\u00a0<strong>Smart Room Barcelona<\/strong>. \u00a1Podemos ayudarte a realizar un escaparate espectacular!<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Originalmente el\u00a0escaparatismo\u00a0surgi\u00f3 como una especialidad del\u00a0arte de la decoraci\u00f3n. Sin embargo, poco a poco ha ido tomando gran relevancia entre los grandes e incluso peque\u00f1os comercios, convirti\u00e9ndose en una estrategia de\u00a0marketing\u00a0imprescindible y muy demandada hoy d\u00eda. \u00a0 \u00a0 Tu escaparate como carta de presentaci\u00f3n Si os fij\u00e1is con atenci\u00f3n, percibir\u00e9is que los escaparates que vemos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las apariencias NO enga\u00f1an: la importancia de la identidad visual en tu escaparate - Smart Room Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartroomdesign.com\/es\/las-apariencias-no-enganan-la-importancia-de-la-identidad-visual-en-tu-escaparate\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las apariencias NO enga\u00f1an: la importancia de la identidad visual en tu escaparate - Smart Room Design\" \/>\n<meta property=\"og:description\" content=\"Originalmente el\u00a0escaparatismo\u00a0surgi\u00f3 como una especialidad del\u00a0arte de la decoraci\u00f3n. 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